Content Creation
I’ve created thousands of content items over the years but some of my favorites were elements I created as part of a Wonderland themed campaign.
I was copywriter, photographer, and videographer on this project for social media and emails.
The Goal:
Create digital elements for marketing purposes and print pieces for packaging.
The Strategy:
We were aiming for an increase in sales with content that captured a whimsical feel audience members would want to be a part of.
The teaser tailer I wrote and filmed set the tone for the remainder of our campaign elements. Next, I designed print pieces to be included in packaging to carry over our look and feel to a tactile unboxing experience. Finally, I shot all our photos, edited, and aligned them with our social media schedule and uploaded them for our website update.
Marketing Collateral:
Vibe: bright, fun, quirky, and lots of spring-time flowers!
The Results:
Within 2 weeks we sold out! We also reached 197,220 total people through influencer seeding across Instagram and Tiktok.